MarketingMedicalPolicy,Access,Value, andEvidenceConsultingData,Technology,and Media
murmuration of birds
Previous
Next

thought leadership

Implementing innovation without getting stung by the buzz

Jeffrey D. Erb, Chief Media Officer; Ryan Mason, Chief Marketing & Creative Officer | 3/28/2024

The metaverse, ChatGPT, GenAI, omnichannel… all phrases that are full of buzz and excitement that promise untold innovation, but what is reality and what is fiction in this exploding new world of technologies and tools that impact healthcare marketing?

It’s important to explore the practical side of innovation and look at ways to leverage cutting-edge solutions that can drive results without bleeding your budget and leaving you sorry you were the
first to market.

Innovation is happening at a record pace and that means innovations that once took years now happen in weeks, regardless of whether it is in the digital or physical world. As an example, around 90% of the world’s data was only produced in the last few years even though the internet was invented over half a century ago. Experts estimate that each day, we produce 2.5 quintillion bytes of data.

Innovation can be a tricky thing, and history is littered with exciting inventions that initially never took off, but later their importance came to bear.

Download the article today to learn how to effectively cut through the noise to leverage innovation.

How we use cookies

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the Fishawack Health website, such as the pages you visit.

For more information, check the cookie statement

32E8261E-A569-4B66-ACC6-3CB772DDEDEE

Cookie settings

We use 4 types of cookies. You can choose which cookies you're happy for us to use.

Cookies that measure website use.

We use Google Analytics to measure how you use the website so we can improve it based on user needs. We do not allow Google to use or share the data about how you use this site.

  • how you got to the site
  • the pages you visit on fishawack.com, and how long you spend on each page
  • what you click on while you're visiting the site

Cookies that help with our communications and marketing

These cookies may be set by third party websites and do things like measure how you view Vimeo videos that are on Fishawack.com.

Cookies that remember your settings

These cookies do things like remember your preferences and the choices you make, to personalize your experience of using the site.

Strictly necessary cookies

These essential cookies do things like remember your progress through a form (eg. Registering for new content alerts).

These cookies always need to be on.